Use Keyword Suggestion Tools to Choose Less Competitive Keywords
The procedure of selection of less familiar keywords isn't much
changed than the method of keyword variety in general but it needs to
know the subject material. Mainly, the stages are as under:
- Decide a keyword selection tool
- Hit upon a pair of very common keywords to use as a “base camp” for the search
- Confine the search to a lesser amount of competitive keywords
- If needed, refine the collection more
- Insert synonyms in the keyword research procedure
Step 1: Select a Keyword Selection Tool:
Google is a leader of keyword search tool. There are many paid as well
as free keyword research tools but they are not much reliable. That’s
why the recommendation is to use Google's keyword suggestion tool.
Google Wonder Wheel is a very recent addition to the family of keyword
research tools but since it is still not as powerful as the tool
above.
Step 2: Hit upon a Pair of Very Common Keywords to Use as a “Base
Camp” for the Search:
The primary thing to do is to open Google's keyword suggestion tool
and enter a keyword. For example, if the reason is to search less
competitive keywords for a site in the dating role, the initial
keyword to search for is “dating”.
“Dating” is a very beneficial keyword because it has over 30 million
monthly searches, Then go to Google and type “dating” in the search
field to see how numerous search results are listed.
Step 3: Confine the Search to a Lesser amount of Competitive Keywords:
After that, go back to the keyword suggestion tool and choose few
other keywords with less searches - for example, “dating advice”.
While writing of this article, “dating advice” has over 100,000
monthly searches and over 50 million search results. This is still a
lot of competition!
That is why, it is essential to refine the selection further. So,
continue to the next keyword expression.
Step 4: If Needed, Refine the Collection More:
If we try “dating advice for men” or “dating advice for women”, both
of which have 5,000 monthly search. It’s again more than 1000. Same
keyword (without and with quotations) have 50 million and 250 million
each. So a webmaster should prefer 50 million.
Step 5: Insert Synonyms in the Keyword Research Procedure:
In case, for a dating site, “single”, “lover”, “partner”,
“relationship” and other related words with a root, which is different
from “dating” are also value checking. When a web master learns how to
find out the less popular keywords and starts optimizing for them, He
may get good page ranking and more traffic indirectly.
